Modern Growth Marketing: 101 - Mindset

IMPORTANT NOTE: This is an introductory tutorial, and includes only high-level information about the Modern Growth Marketing Framework pillars.

Dear future Growth Marketing Strategist,

This perspective-packed tutorial guide teaches Marketing strategy fundamentals, or the strategic growth Marketing mindset required for businesses to win online and offline in 2023.

🎯 Ideal for founders, solopreneurs, or marketers seeking valuable founder-level insights to create a bulletproof custom marketing strategy.

The MGM 101 - Mindset tutorial touches on the following key messages:

• Sales and Marketing aim to get a YES, which means a sale and money in the bank.
• The reality is that there are many NOs out there, and not everyone will or should be a YES.
• Marketing requires a structured approach, utilising frameworks and models that scale.
• Testing the market for awareness and identifying the size of the target audience is crucial.
• Understanding customer feedback and iterating the product based on insights leads to success.

Get the beautifully designed and illustrated 20+ page PDF Guide OR bundle it and add more context with a guided Video Tutorial by Janlo van den Heever, a globally experienced product marketer with almost two decades of strategic industry expertise.

This tutorial is further structured around three main themes:

1. Focus on getting a YES: Sales and Marketing efforts are centered around achieving positive outcomes, such as sales and revenue generation.
2. Testing and Iteration: Marketing involves a process of testing and iterating to refine the target audience, solution, and messaging.
3. Customer-Centricity: Understanding customer needs, feedback, and creating customer satisfaction are essential elements of successful marketing strategies.

We look forward to helping you stack the odds of success in your favour!

Thank you,
Janlo and the Modern Growth Marketing Team